MAC Unsung Heroes: Chicory Lip Pencil

MAC Unsung Heroes: Chicory Lip Pencil

mac chicoryMAC Chicory Lip Pencil. Shirt: Mascara & Kitties

What’s an unsung makeup hero? For me, it’s an oftentimes underrated makeup morsel, a permanent collection product that scoots under the radar screen of many makeup lovers but regularly rocks my world. The long-running Unsung Heroes series features some of my favorites.

I know, I know — we’re all wearing masks. So, what’s the point of wearing lipstick or lip liner, or any other lip products at all?

Listen, just because my face is covered doesn’t mean I don’t get the urge to wear something on my lips. I still LOVE wearing lip color, and I’ll wear it around the house, just because. I don’t need a logical reason. ?

A few days ago I just happened to come across a lip pencil from MAC that made my heart flutter like a hummingbird, and I thought you might like it as well. It’s a warm matte peachy brown called MAC Chicory, and I think it’s lurvely.

mac chicory swatch nc42NC42 right here

It’s a little reminiscent of ’90s-style brown lipsticks like MAC Paramount, which is totally bad-@ss — but Chicory is a little less aggressive due to the presence of the peach, so it’s more wearable and down to earth. It’s a kinder, gentler version of the girl who loves wearing combat boots, Levis and button-down flannel.

mac chicoryI’m wearing MAC Costa Riche liner as a base on my lids with MAC Give Me Sun MSF Powder on top.

The shade lives in MAC’s permanent line, and it’s $18. It should last a while, too. Some people aren’t fans of MAC’s pencil liners because of their harder texture, but I don’t mind it at all. I like the stiffer consistency. It helps with longevity, especially if you’re using them as a lipstick, which in this case just entails lining and filling in your lips with Chicory and layering your favorite lip balm on top. (Lately, that’s been CeraVe Hydrating Balm for me.)

If you’re a fan of warm brown eyeshadows, and you lean heavily on Soft Brown, Saddle, Sable or, if you love and wear Costa Riche or Teddy liner often (which I do!), Chicory is a fantastic complement to any of those colors.

Give it a try. I think you’ll love it!

Your friendly neighborhood beauty addict,

Karen

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  • Rachel says

    December 8th, 2020 at 3:27 pm

    This is so pretty on you, Karen! I like wearing lipstick around the house too, it’s kind of a mood booster when I catch myself in the mirror!

    Reply

  • Chelsea says

    December 8th, 2020 at 8:46 pm

    I wear lippies for video calls at work, it helps you look good on camera. Pretty color!

    I went to some kitschy local shops for stocking stuffers today and saw masks with a clear window in them- the worker was wearing one too! I know folks who sign can’t do a traditional mask because facial expressions are a part of ASL, I think it’s supposed to be helpful for those folks, but you could also show off some lips.

    Reply

  • Vita Houlihan says

    December 9th, 2020 at 11:55 am

    Hi Karen, are you wearing only the
    LipPencil in your photos in this post or
    a Lipstick oR the CeraVe lip balm over top? If it is the CeraVe does it have colour or not? I really like the lip colour.

    You gave me a huge smile on a very trying day at work when you mentioned Paramount. As pale as I am and as dark as my friend is we wore that colour religiously through university. Great memories. There was another one too a lighter brown and I cannot remember the name but loved it. Thanks for making me smile!
    Vita

    Reply

    • Karen says

      December 9th, 2020 at 12:05 pm

      Hi Vita,

      The CeraVe is colorless. 🙂

      Reply

      • Vita Houlihan says

        December 9th, 2020 at 3:02 pm

        Thank you.

        PS I love your posts, your positive attitude is infectious!!

        Reply

  • Tatiana says

    December 9th, 2020 at 3:46 pm

    I put on not one but three Chanel lipsticks today. Of course all three were very, very, very similar in tone. It was the finish that was different.
    For the past three days I’ve been putting on a quick base and then trying out shadows and lipsticks in my collection. If it smells it gets tossed. If I wonder why I ever bought the color it gets tossed. If I’m on the fence about it, I set it aside in a small box to revisit it another day or compare it to similar colors. If I really like it, I put a sticker on it that says “Good, OK. or Keep” and it goes back into the collection. I’ve tossed quite a few Tom Ford lipsticks. Why do they go bad so quickly? And a couple of cream shadows.
    BTW, I’m wearing Prunella today. It’s my other favorite MAC liner next to Teddy.

    Reply

  • Karina L says

    December 11th, 2020 at 5:07 am

    Girl!!! This color looks bomb on you. I already purchased amorous alloy and prunella from one of your last posts, and now i am itching to buy this ?

    Reply

  • Kim says

    December 11th, 2020 at 12:20 pm

    It’s lovely (which you knew I’d say since you had me at 90s brown). You actually look super glam in the photo. Not that it’s surprising but I know it’s a casual look – it just seems quite sophisticated. 🙂

    Reply

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    Shop TruSkin Vitamin C Serum on Sale

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    It’s no secret that PureWow readers adore SkinCeuticals’ C E Ferulic serum—a product praised for its ability to minimize signs of aging and even out complexions. Unfortunately, that hefty $182 price tag probably doesn’t fit into everyone’s monthly beauty budget. Lucky for you, we just found the perfect affordable alternative in the TruSkin Vitamin C serum (was $30, now $22), and it just might become your new favorite Amazon purchase—especially while it’s on sale.

    Want to know which buzzy products are *reallyworth buying? Sign up for our shopping newsletter to uncover our favorite finds.

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    TruSkin

    While one of the biggest benefits of the TruSkin Vitamin C serum is its wallet-friendly cost, it’s also packed with tons of skin-nourishing ingredients like hyaluronic acid, aloe vera, and, just like the SkinCeuticals formula, a beneficial combination of vitamin C and vitamin E, which studies show may protect skin from free radicals while boosting overall brightness, hydration and even the production of collagen. The serum is also vegan and cruelty-free certified by Leaping Bunny and is formulated without parabens, harsh chemicals or fragrances to avoid skin irritation.

    The serum has earned more than *90,0005-star ratings on Amazon, with plenty of reviewers comparing it to its pricier counterpart. “I ran out of SkinCeuticals C E Ferulic, which I love, but didn’t want to [splurge] around Christmas. After reading glowing reviews, I gave this serum a try. Wow! Just as effective for a fraction of the cost. It smooths your skin and reduces the bumpy texture of aging skin,” raves one buyer. Another shopper shares, “You get a clean, brightened, natural and bit of a dewy look with this product. Plus, it is consistently gentle…It is truly a good, clean daily serum to have on hand! By the way, it gently smooths the back of your hands, too.”

    Reviewers also claim that the lightweight formula works wonders on their age spots and milia, so it sounds like a total no-brainer to add to our routines. Whether you’re in-between SkinCeuticals refills or are looking for a gentle-yet-effective alternative that won’t break the bank, you might want to grab a bottle of the TruSkin Vitamin C serum for yourself while it’s more than 25 percent off.

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    Bite Beauty Upswing Full-Volume Mascara, and a Merry Christmas Eve!

    Bite Beauty Upswing Full-Volume Mascara, and a Merry Christmas Eve!

    bite beauty upswing mascaraVolume, length AND lift

    “Like sands through the hourglass…so are the days of our lives.”

    You know you watched HELLA soap operas when you see the brush on the new Bite Beauty Upswing Full-Volume Mascara and mumble the Days of Our Lives intro, hahaha!

    This sh*t is crazy!

    What’s with the curvy brush?

    Bite designed it that way so the center of the brush head holds as much product as possible, which is then supposed to maximize how much mascara makes it onto the center of your lash line.

    Concentrating the product right there in the middle is supposed to lift and thicken your lashes where you want it most — which is music to my ears (eyes?), because I’m all about mascaras that lift, lengthen, hold the curl, and embiggen in a bad-@ss way.

    I want — no, I need — mascara to work minor miracles, and the ones I keep in heavy rotation all do it to varying degrees. Currently, I think the best overall mascaras for drama are Laura Mercier Caviar and Chanel Dimensions de Chanel, but neither of those are cruelty-free and vegan, unlike Bite Beauty Upswing.

    “Upswing Mascara is powered by clean, vegan, gluten-free and cruelty-free ingredients, including tree berry wax instead of beeswax. Tree berry wax, derived from berry fruit peels, grips lashes for volume and gives them an instant and buildable boost that’s both lightweight and smudge-resistant.”

    -Official PR

    The bottom line

    If you’re looking for big, beautiful, dramatic lashes that can be seen from a mile away, AND you want a cruelty-free and vegan option, Upswing is legit. It doesn’t smear or flake, it layers well, and it’s easy to remove; however, one thing to keep in mind is that you may need to use a few layers. I’m a girl who likes A LOT OF LASH ACTION on my eyes, and I use about three, which is actually pretty normal for me.

    bite beauty upswing mascaraBig lashes FTW

    Where to find Upswing

    Upswing just launched on the Bite Beauty website and will also be available at Sephora stores and online starting December 29. It’s $28 for a 0.40-oz. tube, so price-wise, it’s in the same ballpark as Laura Mercier Caviar Mascara, Too Faced Better Than Sex better and YSL Faux Cils. It comes in a single shade: black.

    Some quick comparisons before I float away on a pink, sparkly inner tube…

    • Too Faced Better Than Sex — Upswing and Better Than Sex are in the same category, IMO. Both are cruelty-free and vegan, and both are made for bold lashes. Upswing is waaaaaaay better overall, though. It gives you more volume, more curl, more length, and it isn’t nearly as smudgy or flaky. Frankly, if you’re debating between the two, go with Upswing.
    • Laura Mercier Caviar — Upswing offers similar curl hold, length and lift, but Laura’s Caviar is more volumizing and doesn’t require as many layers. That said, it isn’t cruelty-free or vegan either.
    • YSL Faux Cils — Upswing isn’t as dramatic in terms of volume/thickness, but it offers similar length and curl hold. Again though, it isn’t cruelty-free or vegan.
    • Chanel Dimensions de Chanel — Better than Upswing when it comes to overall volume, length, curl hold and lift, but it’s also slightly more expensive at $32. That, and it, too, isn’t cruelty-free or vegan.

    Your friendly neighborhood beauty addict,

    Karen

    P.S. One more sleep until Christmas! ?? Coywolf, El Hub, Pretty Girl Rosie and I are just hanging out at home. We made some homemade lemonade, finished making a batch of brownies, some cheddar biscuits, and now we’re listening to Christmas music and rocking out. How ’bout you? I hope you’re having a nice night.

    There are 4 comments on this post. Leave yours.

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  • Sherry says

    December 24th, 2020 at 4:35 pm

    Merry Christmas Karen!!
    I just made a batch of brownies not too long ago. My daughter made us dinner for Christmas Eve. She made a few different Chinese dumplings…veggie, pork, and beef. They were yummy!! We love our dumplings!! It’s just me, my husband, daughter Liz and our cat Ash for this holiday…just like you guys!! Hope you all have a wonderful holiday!!
    P.S.- And I also just had a glass of my new favorite wine, Cupcake Rose. It was yummy as well!! Woo Hoo!!

    Reply

    • Karen says

      December 24th, 2020 at 7:38 pm

      Hi Sherry,

      It sounds like you guys are having a cozy Christmas. Enjoy this time with your family, and please give a few ear scritches to Ash!

      Reply

  • Anne says

    December 25th, 2020 at 2:18 am

    Merry Christmas, Karen. In Germany we give presents at Christmas Eve and Christmas Day is all about the food, so these are the plans once I finish work.

    Reply

    • Karen says

      December 25th, 2020 at 3:06 pm

      Merry Christmas, Anne!

      Reply

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    The 11 Best Italian Beauty Brands in 2024

    Best Italian Beauty BrandsPaula Boudes for PureWow,

    Like Julia Roberts’s character in Eat, Pray, Love, we, too, seek out the dolce far niente, or the sweetness of doing nothing. Thus far we’ve tracked down the staples every Italian woman over 40 owns and narrowed down the items every chic Italian woman has in her closet, and now we’re onto makeup and skincare. Italian beauty brands run the gamut from luxe fashion houses like Prada beauty and Armani beauty to small, family-owned companies like Borghese Roma and Palermo Body but what they all have in common is a sense of carefree idleness. “When I think about my country and my origins, the first things that come to my mind are food and art, [and] this translates into Italian beauty brands I know. Incredible ingredients and great packaging are a given,” says Luczeria Del Papa, a co-founder of Italian skincare brand Olivella. Italian beauty does not follow trends, it sets them with its classic approach and deep-seeded Italian roots of the family. With the help from three Italian beauty experts, we vetted a list of the 11 best Italian beauty brands to shop now. Prego, bellas.

    ,

    Meet the Experts

    • Cecilia Schena is the chief marketing officer at KIKO Milano. She has over two decades of experience in marketing and is based in Lombardy, Italy.
    • Elisa Giraudi is the co-owner of Kelemata Group and the chief executive officer at Perlier. She grew up in Italy working in the cosmetics industry alongside her father in the family business.
    • Lucrezia Del Papa is the co-founder and head of business development for Olivella, an Italian company pioneering the Mediterranean diet for your skin with formulas derived from 100 percent olive oil.

    Want more beauty tips sent right to your inbox? Subscribe here.

    ,best italian beauty brands Fortuna SkinFortuna Skin

    1. Fortuna Skin

    Fortuna Skin

    This Sicilian skincare brand uses organic ingredients that are hand-harvested on an 800-acre estate in Italy. The Italian label has equal care for their land, heritage, community and skin, and approaches beauty from a holistic standpoint. Taking an ANTI-anti-aging perspective, the products, which include moisturizers, eye serums, creams, micellar cleansers and oils, are formulated to enhance your natural beauty with the most restorative ingredients straight from Sicily. Even the gorgeous packaging is made with intention; every glass bottle contains a special UV protection that prevents the degradation of their formulas. The brand is beloved by microbiologist-turned-content-creator Grece Ghanem, and some of her favorite products include the Visione Di Luce eye cream and the Biphase moisturizing oil, which is rich in omega-3 fatty acids and olive oil.

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    Fortuna Skin Biphase Moisturizing Oil

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    Fortuna Skin Face and Eye Serum

    best italian beauty brands Fortuna Skin Face and Eye Serum$185Buy itMore Products,best italian beauty brands Acqua di ParmaAcqua di Parma

    2. Acqua di Parma

    Acqua di Parma

    “Acqua di Parma is everywhere in the U.S. now,” says Del Papa. “It was first founded in 1916 in the city of Parma by a small manufacturing company that was making gentleman’s perfumes. The company was acquired by a larger group over the years but always kept its creative team linked to the Italian territory and [the] quality is always incredibly high.” Renowned for their tantalizing citrus and aromatic fragrances, you may be surprised to discover that Acqua di Parma carries bath and body products, too, from aftershave balms to luxurious hand creams and refreshing face balms. All of the products are made in Italy with the upmost craftsmanship and ingredients that reflect Italian nature.

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    Acqua di Parma Blu Mediterraneo Arancia di Capri Eau de Toilette

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    Acqua di Parma Magnolia Nobile Body Cream

    best italian beauty brands Acqua di Parma Magnolia Nobile Body Cream$132Buy itMore Products,best italian beauty brands Prada BeautyPrada

    3. Prada Beauty

    Prada

    Iconic Italian luxury brand Prada recently launched their first makeup line in 2023. There are soft and hyper matte lipsticks, refillable foundations and eye-shadow palettes encased in the sleek, silver reflective packaging with hints of gold and the brand’s distinctive triangular logo. “Miuccia Prada is an absolute idol for me,” gushes Del Papa. “Did you know that the first Prada store opened in 1913 in Milan? It was Mario Prada and his brother Martino, [and] they opened a leather shop. In the ‘70s, Miuccia Prada joined the family business and began to design accessories with Mr. Bertellli. The rest is history.” Prices range from $50 to upwards of $600 for travel pouches in the brand’s famous re-nylon material, and products come in an abundance of shades and colorways, too.

    Shop Prada Beauty at Sephora,

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    Sephora

    Prada Beauty Dimensions Multi-Effect Refillable Eyeshadow Palette

    best italian beauty brands Prada Beauty Dimensions Multi Effect Refillable Eyeshadow Palette$80Buy itSephora

    Prada Beauty Reveal Skin-Optimizing Refillable Soft Matte Foundation

    best italian beauty brands Prada Beauty Reveal Skin Optimizing Refillable Soft Matte Foundation$70Buy itMore Products,best italian beauty brands KIKO MilanoKIKO Milano

    4. KIKO Milano

    KIKO Milano

    As Schena explains, Italian beauty is all about quality, harmony and most interestingly, contrast. “Italy has a unique talent for seamlessly blending contrasting elements and creating harmonious expressions. By fusing contrasting elements, we are able to achieve timeless and sophisticated aesthetics that appeal to a broad audience worldwide,” she explains. KIKO Milano, established in 1997, is a prime example of this and offers customers “the freedom to express themselves creatively, without compromising on quality, wearability or affordability.” Regardless of age or budget, KIKO Milano promises to deliver accessible makeup with the refined elegance that’s found in Italian women. Ciao bella, indeed.

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    KIKO Milano 3D Hydra Lipgloss

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    KIKO Milano Water Eyeshadow

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    5. Gucci Beauty

    Gucci

    While we’re familiar with the luxury house’s opulent ready-to-wear pieces and equestrian-inspired designs like the legendary horsebit-chain bags, their cosmetics collection is the most accessible component of the fashion house. Launched in 2014, the line consists of dreamy eyeshadow palettes, bronzers that apply like butter and matte lipsticks in a slew of shades, including signature Gucci plums, reds and browns. They even offer a broader product selection that includes nail polish and floral perfumes.

    Shop Gucci Beauty at Sephora,

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    Gucci Glossy Nail Polish

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    Gucci Luminous Matte Beauty Blush

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    6. Borghese Roma

    Borghese Roma

    What began in 1957 as family remedies has since transformed into an Italian legacy. Founder Princess Marcella Borghese, a part of Roman Italian royalty, revolutionized the beauty landscape with her at-home spa approach. Finding inspiration in her family heritage, the Borghese Roma skin products were born. With many decades behind their craft and fundamental products like their mud masks, Borghese Roma is all about ‘me time’ and self-care.

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    Advanced Fango Active Purifying Mud Mask

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    Crema Ristorativo 24 Moisturizer

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    7. Georgio Armani Beauty

    Armani Beauty

    Elegance and refinement epitomize this Milan-founded luxury house. The innovative, cutting-edge formulas are widely known within the beauty landscape and preferred by many celebrity makeup artists today who want their clients to have a flawless complexion. Award-winning products from the Luminous Silk collection, developed for all skin types and skin tones, include the foundation, concealer and blush.

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    Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation

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    Armani Beauty Power Fabric Longwear Matte Concealer

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    8. Perlier

    Perlier

    “Perlier is an Italian beauty brand that specializes in creating skincare, bath, body and hair care products using natural ingredients mixed with the latest scientific discoveries,” says Giraudi.  One of the main ingredients used throughout the line: honey. “Perlier specialized in the use of honey in beauty more than 50 years ago.” Inspired by its ancient origins, you’ll find the natural and organic ingredient, which is sourced in Italy and found in many of their products, such as body balms, hand creams and liquid soaps. Giraudi goes on to explain that what makes Perlier a force amongst Italian beauty brands is that the company conducts their own research, studies, formulations, manufacturing and all the testing of its products, building a dedicated team of pharmacists, chemists, scientists and agricultural specialists.

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    Perlier White Almond Shower & Bath Cream

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    Perlier Intensive Nurturing Shea Butter Body Mousse

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    9. Palermo Body

    Palermo Body

    This Italian-inspired brand creates skincare products that are grounded in earth-derived ingredients like essential omegas, chia seeds, coconut oil, olive oil, aloe vera and more to nurture your skin. Palermo products prioritize la dolce vita, aka the sweet life, and are meant to be incorporated into your daily self-care practices. From facial serums to face masks and soaps, there’s a lot to enjoy about this Italian approach to simplistic beauty.

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    Saks Fifth Avenue

    Palermo Aromatherapy 3-Piece Oil Set

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    Palermo Facial Mask Brush

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    10. Prato Botanico

    Prato Botanico

    Made in Puglia, Italy, on an organic farm, Prato Botanico is an artisan Italian skincare brand made from heritage botanicals that are rich in vitamins, peptides and minerals designed to give you radiant, glowing skin. Their focus? Skincare that celebrates your natural beauty. There are plenty of standout products, including the calming cleanser—which is great for sensitive, blemish-prone skin—and uses ingredients like organic aloe vera and hyaluronic acid to calm and moisturize without stripping oils from your face and neck. And loyal customers rave about how soft and moisturizing the Smoothing Day cream is (and how it even doubles nicely as primer for foundation).

    Shop Prato Botanico,

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    Moisture Boosting Lip Balm

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    Calming Cleanser

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    11. Acqua di Bolgheri

    Acqua di Bolgheri

    Meet Acqua di Bolgheri, one of Del Papa’s favorite Italian brands that reminds her of Olivella’s debut products: soaps.  “Acqua di Bolgheri has an incredible soap line,” she says. They also have an assortment of bath foams, body lotions, shower gels and more. “Bolgheri is a small village in Tuscany very famous for its wines and incredible hills. The brand uses local ingredients and really knows how to tell its story.” The products consist of gentle formulas with ingredients like organic chamomile, olive oil and vitamin E, and fragrant notes like strawberry, almond, jasmine and sandal, to name a few.

    Shop Acqua di Bolgheri,

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    Emporio Italiano

    Acqua di Bolgheri Delicate Body Cream Scirocco Soap

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    Acqua Di Bolgheri Oro Perfume

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    How Does Italian Beauty Differ from American Beauty?

    “Italian beauty is built around enabling expression through qualitative products and inspiring combinations that might not seem obvious at first but open a world of possibilities for the customer,” says Schena. Giraudi simply says that Italian beauty takes a “less is more” approach, and it seeks to highlight a person’s natural skin. “In both Italian and American cultures, beauty is very important, and the love for skincare and makeup is deep-rooted, but the Italian approach is more minimalistic and timeless.” We see this in the Italians’ celebration of tradition, history, and the use of natural ingredients.

    Schena agrees, finding that the main difference between Italian and American beauty is rooted in the approach to culture, with the Italians honoring tradition and Americans focusing more on trends. “[Italians] love to see people manifest their own visions and become part of a virtuous circle of creativity and inspiration that continuously drive [future trends].”

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    Hanging With the Chanel Les Fleurs de Chanel Spring-Summer 2021 Collection

    Hanging With the Chanel Les Fleurs de Chanel Spring-Summer 2021 Collection

    chanel spring summer 2021Chanel’s new Spring-Summer 2021 collection (yes, you read that right) is all about fresh reds, vibrant pinks, muted neutrals and terra-cotta hues.

    Maaan, I gotta hand it to Chanel. They have a knack for releasing righteous reds that are preternaturally easy to apply.

    How do they do it?!

    I didn’t even need a lip liner or lip brush for Pivoine Noire, the matte berry red I’m wearing in this look. It’s an LE shade in the new Les Fleurs de Chanel Spring-Summer 2021 collection, and yes, I can’t get over the fact that we’re talking about a spring/summer release.

    I applied it freehand without much thought, straight from the tube.

    chanel pivoine noireRouge Allure Velvet Extreme in 136 Pivoine Noire, a dusty berry red

    Now I’m wondering if I could apply it while driving a car like Jessica Chastaine’s character does in Ava in the opening scene. She’s a soldier-turned-assassin, and with one hand she opens a tube of what I’m pretty sure is a Chanel lipstick and proceeds to flawlessly apply a layer of dark burgundy while racing down the freeway.

    It’s impressive!

    chanel movie lipstickA novel way of opening a Chanel lipstick while prepping for a nefarious deed…

    I wonder if I could do that… Survey says, “probably not!” LOL!

    This new collection is inspired by spring blooms and warm pink, red, rose and coppery brown hues, and it lands on counters and the Chanel website next month (which starts this week!). There are lots of finishes — matte, metallic and satin — in various levels of coverage.

    chanel spring summer 2021Hello spring…and summer!
    chanel spring summer 2021Swatches of the blush/highlighter duo, the mascara and the two Rouge Allure Velvet Matte Lipsticks

    Here are some notes on the items I’m wearing…

    The powder blush/highlighter duo

    The coral-pink blush lays down a sheer flush of luminous color, so if you like blushes that don’t scream “Look at me! I’m obvious!” you might like it. I also love the finish on the peach highlighter. It’s a soft eggshell shine similar to the Hourglass Ambients. No bling-bling highlighter here.

    The matte red lipstick

    On the opposite end of the coverage spectrum is this gorgeously opaque matte berry red. Chanel’s Velvet Extreme formula applies flawlessly and glides along the skin without tugging, but it’s not too slick to easily control. Basically, it’s suuuper smooth, and it smells and tastes like rose hard candy.

    The metallic mascara

    The coppery bronze color actually shows up on dark lashes, which is super cool (colorful mascaras rarely show up on my lashes), and the Le Volume de Chanel formula delivers the thick, dramatic lash look the line is famous for. If you’ve got lighter lashes, the effect will probably be more dramatic and flattering than it is on me. On me, I think the color tends to make my eyes look smaller and more hooded than a standard-issue black mascara…

    chanel metal terracotta mascaraMy black lashes actually look terra cotta!

    The Chanel Les Fleurs de Chanel Spring-Summer 2021 collection includes…

    • FLEURS DE PRINTEMPS Blush and Highlighter Duo
      An Exclusive Creation powder duo with a satiny peach highlighter and luminous pink coral blush. Embossed
      with a floral motif. Use the included brush to sweep the blush onto cheeks and the highlighter onto center of
      forehead, tops of cheekbones, brow bones and Cupid’s bow. Limited edition. $70.00
    • LE VOLUME DE CHANEL Mascara
      Now in a limited-edition rose-copper shade, the innovative mascara adds a colourful touch to lashes. The
      CHANEL-exclusive brush and volumizing formula help achieve greater length and thickness in a single stroke.
      $32.00
    • ROUGE ALLURE VELVET EXTRÊME Intense Matte Lip Colour
      Introducing limited-edition berry red and warm coral shades of the extreme matte lipstick. The intense
      longwearing formula glides on smoothly and doesn’t dry out lips. $40.00
    • ROUGE ALLURE LAQUE Ultrawear Shine Liquid Lip Colour
      The new ultra-intense, ultra-longwearing satin shine liquid lipstick in a limited-edition metallic aubergine shade.
      The creamy, fluid texture applies easily and wears comfortably, while the special doe-foot applicator ensures precise,
      even results. $40.00
    • LE VERNIS Longwear Nail Colour
      The high-shine nail colour features carefully selected pigments for even application and lasting wear. Available in 3
      new shades: a soft peach, a light raspberry red and a metallic red. $28.00
    • AVAILABLE ON CHANEL.COM AND AT CHANEL BOUTIQUES: JANUARY 2021
    • AVAILABLE AT DEPARTMENT AND SPECIALTY STORES: FEBRUARY 2021

    Adventures in bread making

    So, I made my first 1-1/2 pound loaf of French bread in my new Cuisinart bread maker yesterday!

    Isn’t the loaf cute? It was a test loaf. It’s pretty small, enough for about four sandwiches.

    When we opened it up after letting it cool, Connor took a bite and said, “Mmmm! This tastes good!”

    The instruction booklet that came with the bread maker has a bunch of recipes, and I think I’m going to try the brioche today.

    I also want to try this one honey wheat bread, which looks like the delicious brown bread they have at The Cheesecake Factory.

    CARBS FOR EVERYONE!

    Your friendly neighborhood beauty addict,

    Karen

    There are 8 comments on this post. Leave yours.

    The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

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    Comments

  • Christine says

    December 30th, 2020 at 10:28 am

    I loved Family Feud! Mine was the Richard Dawson generation. His kissing every woman was gross but still he was “my” host, like folks and “their” James Bonds.
    You must have just the right amount of warmth to your skin to pull off these beautiful but too-warm-for-my-olive-undertone shades from Chanel. ONE DAY I will find a matte red that I like and that looks fine on me! Maybe that day will be in 2021!
    Have a great day, Karen!

    Reply

    • Karen says

      December 30th, 2020 at 12:02 pm

      I watched Richard Dawson too! Did you know that he met his wife on the show and kissed her FOUR TIMES?! Here’s a piece you might enjoy (full of fun facts):

      Here’s Why Richard Dawson Started Kissing Female Contestants on “Family Feud”

      Hope you’re having a nice day. Sending lots of aloha from the Bay!

      Reply

      • Christine says

        December 30th, 2020 at 12:09 pm

        You just made my day with this tidbit! And RIGHT ON for the show seeking consent and so many folks IN FAVOR of kissing. At the time I didn’t think there was anything wrong with it, either, and I liked how he held the women close during the Fast Money Round, as if to boost their confidence (or just be a perv, who knows?!). I think my over-politically-corrected mind must have told me that kissing women on the show was gross — but it was all consented-to kissing!

        Lots of aloha from the South Shore!

        Reply

        • Karen says

          December 30th, 2020 at 3:51 pm

          I know. I remember watching it as a very young kid and thinking it was sweet, nice thing. To think that this stuff would *neverfly on TV now!

          Reply

  • Sarah Lowes says

    December 30th, 2020 at 11:45 am

    Please Karen, could you do something on spring/summer colours and brands for pink skinned blondes like me? You look great in all that you do, but I know none of it will look like that on me!

    Reply

    • Karen says

      December 30th, 2020 at 11:58 am

      Hi Sarah,

      Thank you for the nice compliment on the colors here. Let’s see, is there anything in particular that you’re looking for, like a lipstick or a blush, etc.? Or brands that you like? I’m thinking that this would be a great comment to do a some crowd sourcing from the other MBB readers.

      Reply

  • Chelsea says

    January 2nd, 2021 at 8:41 pm

    I am interested in this mascara. I’ve been wearing black mascaras but coppery is right up my alley.

    Those lipsticks are gorgeous. The professor I worked for in grad school once picked me up for something and applied her mascara while driving, it was TERRIFYING.

    Reply

  • Kim says

    January 5th, 2021 at 12:33 pm

    Oh my gosh on the bread. I can’t wait to hear more about your bread making adventures! It’s not the Feud without Richard Dawson, for me. He was also fab in The Running Man. Who loves you and who do you love? HAHA!

    Reply

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    Rosemary Oil for Hair Growth, Explained by a Trichologist and Dermatologist

    rosemary oil for hair growth: dropper next to a drop of oil with rosemary leaves sitting in itMariya Borisova/Getty Images,

    Another day, another TikTok trend. In the latest frenzy, the app is rife with people raving about the benefits of rosemary oil for hair growth. From working wonders after chemotherapy to addressing baldness and being the secret to envious locks, the botanical has racked up some good press—and the endorsement of some medical and hair professionals. But after diving into the oft-cited study used to back up the science behind this ingredient, and speaking with a dermatologist and trichologist, it turns out that rosemary oil might not be as effective as you think. From dandruff to hair loss, here’s what it really can—and can’t—do.

    ,

    Meet the Experts

    • Dr. Ryan Turner is a board-certified, New York City-based dermatologist who specializes in cosmetic, general and surgical dermatology, and is the founder of TRNR Skin. Turner is also an assistant professor at the Albert Einstein College of Medicine and the former director of dermatologic and laser surgery at Montefiore Medical Center. Dr. Turner received his medical degree from Harvard Medical School.
    • Shann Christen is a trichologist, founder of BioMethod and owner of Shann Christen Studio Salon in Los Angeles. Christen has over 20 years of experience in the hair care industry, including 12 of which he spent on advanced studies in Italy. At his salon, Christen provides hair analysis and advanced hair treatments.

    Want more beauty tips sent right to your inbox? Subscribe here.

    , RELATED

    20 Scalp Serums That Are Worth Adding to Your Haircare Routine, Vetted By Editors and Experts

    ,

    Does Rosemary Oil Really Help Hair Growth?

    There’s a popular study that serves as the primary citation for many people’s claims that rosemary oil can stimulate hair growth. It’s a 2015 paper published in SKINMed, a peer-reviewed dermatological journal. The abstract claims that rosemary oil is just as effective as minoxidil (a typical medication prescribed for hair loss) in encouraging hair growth. Closer inspection of the results, however, reveals that they are rather underwhelming.

    “The significant difference was found between the study groups regarding hair count either at month three or month six,” the authors write. While that could mean rosemary oil held its own, there are a few important factors to consider.

    For one, study participants—all male—were prescribed 2 percent minoxidil to treat androgenetic alopecia, also known as male/female pattern baldness.

    ,

    “Typically, 5 percent [minoxidil] is recommended for male pattern hair loss, [while women are prescribed] 2 percent,” Dr. Turner explains. So, while the dosage in this study is not incorrect, it’s not optimized. According to Dr. Turner, minoxidil is a blood pressure medication, and men typically have a higher tolerance [to it]. Absorbing too much through the scalp can affect your blood pressure.

    “Minoxidil works to increase blood flow to an area of hair loss,” he says. “It dilates or expands the blood vessels, and that increases oxygen and nutrients into the base of a hair follicle.”

    This makes the medication effective when treating many different types of hair loss, including autoimmune hair loss engendered by lupus and alopecia areata, an autoimmune condition that leads to sudden patches of hair loss. While one could extrapolate the results of the study to female pattern baldness, Dr. Turner cautions that there isn’t any data that would allow the results to be applied to the two former types of hair loss. So, even if rosemary oil holds up to minoxidil, whether it works for you depends on your condition.

    “What’s difficult to interpret is how effective rosemary oil really is, because when you look at the numbers in terms of hair count, it was very minimal—we’re talking a few hairs,” Dr. Turner says. Further delving into the results shows comparison bar graphs that pretty much flatline. There are also other variables that are unclear, including the scalp surface area studied.

    ,

    “At best, this article suggests that there can be some component of rosemary oil that could support hair and make it healthier, but we don’t know that it necessarily allows a true stimulation of new hair follicles,” Dr. Turner says. “We need more research to discover if rosemary oil [and other] botanical-based products can really regrow hair.

    ,

    Benefits of Rosemary Oil for Hair Growth

    While the study isn’t conclusive, Dr. Turner and Christen say that there are some benefits that hold up to science. “Rosemary oil contains glycolic acid, flavonoids, saponins and bitter substances, which have an antioxidant, antibacterial, astringent and toning action that [promotes] the well-being of the skin, stimulate the microcirculation and improve oxygenation at the root to strengthen the hair,” Christen explains.

    Stimulate Circulation

    Rosemary oil contains rosmarinic acid, among other phytochemicals known as terpenes. Terpenes, Dr. Turner explains, can increase blood flow. “There may be some interaction with the nerve cells that control the blood vessels. It relaxes them in the same way that minoxidil will relax blood vessels to increase oxygen and nutrients,” he elaborates.

    ,

    When you increase blood flow to your scalp, this allows your hair to receive more nutrients and oxygen. Dr. Turner likens your scalp to a garden: If you don’t “water” it enough, nothing will grow. However, this isn’t specific to rosemary oil; there are many ways to increase circulation, including a good ol’ fashioned head massage.

    Strengthen Hair Structure

    “Rosemary oil strengthens the structure of the hair, preventing breakage and brittleness,” Christen says. Dr. Turner notes that there’s no evidence that rosemary oil can rectify damaged keratin, but says it’s reasonable that rosemary oil can support healthier hair—mainly for the reasons listed above.

    ,

    Regulate Sebum

    According to Christen, excess sebum can lead to premature hair loss (a common effect of seborrheic dermatitis). Rosemary oil can help regulate and balance sebum production, but Dr. Turner says that this is a trait of most botanicals. Many botanicals, including, tea tree oil and aloe vera, contain antioxidants that are astringent, meaning it causes skin cells to contract, which helps with oil regulation.

    ,

    Side Effects

    If used properly, rosemary oil shouldn’t cause irritation, however, Christen notes that skin irritation and contact dermatitis could occur. “It is advisable not to use rosemary essential oil [if you are sensitive to it or its components], have epilepsy, hypertension or are pregnant,” he says.

    ,

    Rosemary Oil for Dandruff

    Rosemary oil contains terpenes, which in addition to stimulating circulation, also have antimicrobial properties. Dandruff, Dr. Turner explains, isn’t just caused by a dry scalp—sometimes it’s caused by a yeast fungus called Malassezia.

    “If you reduce the amounts of yeast on the scalp, you reduce inflammation and flaking,” he says, adding that shampoos like Selsun Blue and Head and Shoulders have anti-yeast properties.

    Meanwhile, antioxidants in rosemary oil can help reduce inflammation in the scalp, while glycolic acid can aid with skin cell turnover. However, if a patient wants a natural remedy, Dr. Turner will recommend tea tree oil over rosemary.

    ,

    How to Use Rosemary Oil for Hair Growth

    Both Christen and Dr. Turner stress that you shouldn’t use pure rosemary oil as it can lead to irritation.

    “It is preferable to mix [a few drops] with shampoos, scalp masks, spray lotions, etc.,” Christen advises. He uses many products from the Italian brand Esterel Beauty on many clients, including the Detoxinant Fluid, Atone Fluid and Sec Fluid for the prevention of abnormal hair loss or for specific alopecias, and Fluide Relaxant for dandruff, dermatitis and itching.

    All that goes to say is, if you’re dealing with hair loss, get yourself to a dermatologist first, take their advice and use rosemary oil and its related products as a supplement on top of authorized treatment.

    ,

    Goldie Locks Scalp Serum

    rosemary oil for hair growth goldie locks scalp serum$90Buy Now

    Mielle Organics Rosemary Mint Shampoo

    rosemary oil for hair growth mielle organics rosemary mint shampoo$10Buy NowMore Products, RELATED

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    Urban Decay Decades Collection Swatches and Impressions

    Urban Decay Decades Collection Swatches and Impressions

    urban decay mini eyeshadow palettesTakin’ a trip through the decades with Urban Decay’s latest

    Watch out, Elon Musk! ? Urban Decay just took the lead in the race to develop a time machine, but no, science fiction nerds, I’m not referring to a hot tub time machine (although I secretly wish I was). I’m talking about their $25 LE Decades eyeshadow palettes, which are up on the UD website now.

    Each one is themed around a different decade from the ’70s through the early 2000s, and they’re cute! They fit in the palm of your hand with colors and finishes reminiscent of that decade’s style of makeup.

    urban decay mini eyeshadow palettesOf course 1993 would speak to me, haha!

    No surprise here, but my favorite is 1993, and not just because of the great plaid packaging. The colors are also wearable. I was really surprised when I put them on the other day by how non-scary my eyes looked, because that did not line up with my first impression when I opened the palette and immediately thought, “Oh, boy…”

    “Flattering” wasn’t the first word that came to mind, but then I put them on. ?

    urban decay 1993 boogie swatches

    When I did my makeup the first time with these shadows, I did my eyes first, and I vividly remember that there wasn’t any fallout. I didn’t have to clean up any eyeshadow on my cheeks afterwards, which was great.

    I think the standout’s gotta be Collect Call, a dark brown that looks intimidating in the pan but turns out to be a surprisingly wearable matte brownish purple on my skin. I blended it into my outer corner and was pleasantly surprised. It feathered out quite easily.

    Grunge is another surprise. It looks like a baby threw up all over Oscar the Grouch’s fur in the pan, but no! — it’s actually a lovely satiny golden olive.

    Overall, the colors in the 1993 palette are totally, and surprisingly, wearable. Who’d a thunk it?

    I put the shadows on bare lids and wasn’t wearing any primer with them at all, because that’s how I roll these days, and even after five hours, I didn’t see any creasing. The shades looked just as vibrant as they did when I put them on in the morning.

    urban decay 1993 palette1993 on my lids
    urban decay 1993 paletteI’m also wearing MAC Warm Soul Blush and MAC Powder Kiss Liquid Lipcolours in Date Maker and Mull It Over (mixed together).

    I also really like Boogie, because the rainbow glitter has a holiday party vibe…so if you’ll be attending a virtual holiday party this year from your house, that would be the palette to get IMO.

    Your friendly neighborhood beauty addict,

    Karen

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    The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

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  • Christine says

    December 10th, 2020 at 10:24 am

    I watched BeautyNews talk about these and Kat said she’s impressed with how well these are put together and marketed, even though they’re ugly lol. The snark is off the charts with those two.
    But, Karen, you are the BEST when it comes to glamorous everyday looks and you made the palette look very un-ugly. I’m coveting the blush and lip combo!!

    Reply

    • Karen says

      December 10th, 2020 at 11:18 am

      I was really surprised with how wearable 1993 actually is! 🙂 I’m going to do the ’70s palette in just a few, mostly because I want to wear some crazy glitter to pick up Connor at preschool today.

      How’s your day going? Good, I hope! I’m weirdly excited about eating a salad for lunch in a little bit (mostly because I like how I feel after I eat vegetables).

      Reply

  • Stephanie Smith says

    December 10th, 2020 at 12:15 pm

    I graduated high school in 1993, so I feel like I need that one! Because ‘93 rulz 4eva

    Reply

    • Karen says

      December 10th, 2020 at 12:54 pm

      SO DID I!!!!

      Reply

  • Tatiana says

    December 10th, 2020 at 12:51 pm

    I saw these palettes on Instagram a few days ago and immediately thought 1993 was the one I would go for. Then again, I like green eyeshadows and the blue gray of Seattle just appeals to me.
    I hope you’re able to take a few pics of yourself wearing 70’s palette. Would love to see all that glitter!

    Reply

    • Karen says

      December 10th, 2020 at 12:56 pm

      I’ll snap some shots before I go. Hopefully I won’t wimp out!

      BTW I just finished baking a batch of cheddar garlic biscuits (and I have one in my tummy as I type this). I’m shooting for tomorrow to put the post up!

      Reply

      • Tatiana says

        December 10th, 2020 at 5:00 pm

        I hope you didn’t wimp out. No matter what you do with your makeup you’re always beautiful.
        Biscuits! Biscuits! Biscuits! Yum! Thank You! Looking forward to that post.

        Reply

  • Lexi says

    December 10th, 2020 at 12:54 pm

    I wanted the 1993 palette, sadly, I think it’s sold out on the site. ?

    Reply

  • Iris says

    December 10th, 2020 at 10:06 pm

    Those are all adorable. I hope they’re available at Sephora someday for the Canadians like me 🙂

    Reply

  • Kim says

    December 11th, 2020 at 12:12 pm

    I love the 80s package but I have a soft spot for mixed tapes (and Guardians of the Galaxy). Though I think 1993 would be more my speed, color wise. 🙂

    Reply

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    This Crest Whitestrips Deal for Amazon’s Spring Sale Is a Must

    amazon prime day 2022 whitestripsAmazon,

    There are a lot of things you can choose to fill your cart with during Amazon’s Big Spring Sale (Think: techy items like Apple Watch Series 8 or a snazzy luggage set to streamline your upcoming trips). But the one item we were most excited about saving on is a basic bathroom essential that we can use on the daily. Yes, friends, we’re talking about Crest Whitestrips. The Crest 3D Whitestrips Professional Effects teeth-whitening kit is designed to give you a brighter smile that lasts a full year (or longer). What’s more? The Crest White Strips hardly ever go on sale, so this is definitely something you don’t want to miss out on.

    ,crest-white-strips-pack-white-backgroundAmazon

    How does it work? It’s actually really simple. The set comes with 44 thin, flexible strips that conform to the shape of your teeth. They’re coated with a tooth-whitening gel, which removes stains below the enamel surface. These strips are made with the same ingredients that dentists use, so they’re totally safe. They also work, according to the more than 84,000 Amazon reviewers who swear by them. In fact, if you use them for 30 minutes a day, Crest claims that you’ll even start to see a brighter, whiter smile in as few as three days.

    Oh, and the kit also comes with two, one-hour express treatments that give you same-day results for a visibly whiter smile (ooh la la!).

    We know what you’re thinking: No wonder so many people are stocking up on Crest Whitestrips while they’re discounted. We highly suggest getting yours before it’s too late, so you can rock brighter pearly whites in no time.

    $46; $40 at AmazonRELATED

    The 46 Best Sales to Shop Right Now

    CeraVe Moisturizing Cream for Your Body and Face: Highly Recommended for All My Alligator People!

    CeraVe Moisturizing Cream for Your Body and Face: Highly Recommended for All My Alligator People!

    cerave moisturizing creamDrugstore moisturizing REALNESS right here.

    OK, so the packaging for CeraVe Moisturizing Cream ($18.99 for a 16-oz. jar) is a bit…clinical, and it isn’t particularly schemxy, which is why, if you aren’t in the know, you might end up passing it by, but let me tell you…this jar is a gem! It’s a drugstore miracle for My Fellow Alligator People because it’s so, so moisturizing.

    My skin gets dry and itchy this time of year, and this actually keeps my face and body completely moisturized. I can’t even count how many jars I’ve finished. It’s so good! — even arguably the best moisturizer I’ve ever found for super dry-skinned peeps.

    The formula is chock-full of hydrating ceramides and hyaluronic acids — ingredients thirsty skin loves — but I think most of the heavy lifting is based on how the ingredients are delivered. The fine folks at CeraVe found a way to time release the moisturizing power slowly over the course of 24 hours, so your skin is constantly receiving hydration all day (and night) long.

    Developed with dermatologists, Moisturizing Cream for Normal to Dry Skin has a unique formula that provides 24-hour hydration and helps restore the protective skin barrier with three essential ceramides (1,3,6-II). The formula also contains hyaluronic acid to help retain skin’s natural moisture.

    • With ceramides 1, 3 and 6-II
    • Hyaluronic acid to help retain skin’s moisture
    • Non-comedogenic
    • Fragrance-free, non-irritating formula

    –ulta.com

    cerave moisturizing cream ingredientsWhat’s inside

    The thick, rich cream melts right into my skin the moment it hits it. Plus, it’s unscented, so my current favorite fragrance, Lancôme Idole, remains front and center stage.

    I use CeraVe Moisturizing Cream on my knees, elbows, shins, feet, hands and cuticles… Heck, even my friend Jane over at Daly Beauty swears by it as a face moisturizer. I usually get the jar that comes with a pump, but it’s also available with a regular ol’ screw top.

    Oh, and if you like to save money (um, who doesn’t?), CeraVe has a coupon right now for $4 off any of their products.

    So, yeah, this stuff kicks dry scaly skin’s boo-tay! I have to warn you, though — it just might be a CeraVe gateway product. The Moisturizing Cream opened the doorway for me to several other CeraVe loves, including the Hydrating Facial Cleanser, Renewing SA Cleanser, Skin Renewing Night Cream and Healing Ointment. Half my bathroom is now filled with CeraVe, and I’m not mad about it.

    Happy New Year’s Eve!

    Our plans tonight involve chillin’ at home, watching movies and eating bread! Yup, I made a brioche in my new bread maker yesterday, and it turned out pretty good — soft and a little sweet, with a slightly yeast-y tang.

    It’s delicious!

    briocheBrioche loves you! That’s the bread maker right behind it, by the way.

    briocheCan’t wait for some butter and jam…

    Even though I still feel like using the bread maker is kinda “cheating,” I don’t even care! I’m really enjoying it. It just makes it so easy to bake simple loaves. Eventually, I’ll probably end up using it to mix dough, which I’ll then shape and finish in my oven, but for now I’m having fun figuring out what it can do.

    I hope you and your loved ones have a safe (and hopefully warm!) NYE. See ya soon in 2021! ?

    I’m ready for you, 2021.

    Your friendly neighborhood beauty addict,

    Karen

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  • MelodyJ says

    December 31st, 2020 at 8:14 pm

    I using the Hydrating Cream-to-Foam Cleanser and the Skin Renewing Night Cream. It’s only been about three weeks to a month. So far so good. I will be trying this cream and some of their other products. My face is oily/combination. My body is normal to dry but very dry this time of year.

    Reply

    • Karen says

      January 1st, 2021 at 8:40 pm

      LOVE both of those things, MelodyJ!

      Happy new year to you!

      Reply

  • Marcia says

    December 31st, 2020 at 8:19 pm

    Hi Karen,
    Happy New Year! You must have read my mind. I was hoping that you would post a skincare recommendation. My hands have been extra dry, it’s usually dry this time of year, but with the constant hand washing, hand sanitizing, it’s wreaking havoc on my skin. I like that it keeps the skin hydrated for 24 hours. Most moisturizers don’t last on me. I will definitely have to pick up the CeraVe Moisturizing Cream the next time I go to the drugstore.

    Reply

    • Karen says

      January 1st, 2021 at 8:39 pm

      Happy new year, Marcia! I think this would be great for hands. The pump makes it especially useful!

      Reply

  • Tatiana says

    January 1st, 2021 at 11:14 am

    Mmmm, brioche! I love brioche. Slice it thick, an inch or slightly more and make french toast with it! Yum!
    Wishing you and the family a brighter, healthier and happier 2021!

    Reply

    • Karen says

      January 1st, 2021 at 8:39 pm

      How funny you should mention this, because I made french toast brioche this morning and it was delightful!

      Hope you and your family had a safe and happy new year. Here’s to all the great things in 2021!

      Reply

  • SuzyM says

    January 2nd, 2021 at 4:13 am

    Happy 2021! I have been loving the exact same Cerave Moisturizing Cream and use it on my body and face. I bought mine at Costco. At first, I was a little leery of using it on my face, but was really impressed with how it makes my skin feel. I was so impressed that I have since purchased Cerave Skin Renewing Retinol Serum, Skin Renewing Night Cream and the Hydrating Facial Cleanser. I am loving it all! Target has a great selection of Cerave too.
    Your Brioche Bread looks perfect ~ Enjoy a slice for me!

    Reply

  • Chelsea says

    January 2nd, 2021 at 8:39 pm

    CeraVe changed a lot of their formulas a few years back and they stopped agreeing with my skin. So annoying. I love this stuff as a body cream! The CeraVe Healing Ointment is great for extra dry areas. I’m curious about the new cream to foam cleanser – I find their normal foaming cleanser too drying, but the hydrating causes breakouts for me.

    Brioche is so good! I should try to make a brioche sometime – I had really good luck with the Japanese Milk bread I made.

    Reply

  • Kim says

    January 5th, 2021 at 12:28 pm

    Sounds like a great New Year’s Eve! I’m so glad I don’t have a bread machine because I’d be eating a loaf per day. I hope you’ve been able to find some good GF recipes for El Hub. 🙂

    Reply

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    The 20 Best Scalp Serums to Try in 2024

    scalp serums heroPureWow,

    We take pride in perfecting our wash routine (which includes using the best shampoo and conditioner for our hair), but have you ever thought about your scalp regimen? Believe it or not, your hair can’t reach it’s full potential without taking scalp health into consideration. Whether you’re on the dry or oily side, adding a scalp serum is key to maintaining strong, hydrated and healthy locks. We asked a panel of experts to share everything they know about scalp serums and how to best use one in your routine. 

    ,

    The Best Scalp Serums at a Glance

    1

    Best Overall

    dpHUE Apple Cider Vinegar Daily Scalp Serum

    read more

    $49 at ulta2

    Best for Dandruff

    Straand The Crown Fix Scalp Serum

    read more

    $24 At Straand3

    Best Vegan Formula

    Vegamour GRO Scalp Detoxifying Serum

    read more

    $42 At Vegamour4

    Best Pre-Wash Treatment

    Philip B Scalp Booster

    read more

    $85 at dermstore5

    Newcomer

    Goldie Locks Scalp Serum

    read more

    $90 At Goldie Locks

    Show More

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    Meet the Experts

    • Shab Caspara is a hairstylist and a trained trichologist based in New York. She has a decade of experience as an expert source on scalp health, trends and haircare. She’s also the founder of Leona, a haircare brand that offers personalized products, devices and solutions based on your hair concerns and needs.
    • Kindale Godbee is a hairstylist and owner of The Heir Salon in North Carolina. She specializes in coloring, extensions and natural hair services. She has worked with brands like Virtue and Paul Mitchell.
    • Philip B. (also known as Philip Berkovitz) is a scalp expert, celebrity hairstylist and founder of Philip B. He has over 30 years of experience and launched his first product—the Rejuvenating Oil Treatment—in 1992. The founder has worked with celebrities like Sharon Stone, Gwyneth Paltrow and Sandra Bullock.
    • Jay Small is a celebrity hairstylist and founder of Arey, a haircare brand that specializes in grays. He has over 20 years of experience in the haircare space. His previous clients include Matt Damon and Luke Grimes.
    • Dr. Mona Gohara, M.D., is a board-certified dermatologist in Connecticut who holds a degree from the Medical College of Ohio and trained at Yale New Haven Hospital. She serves on the board of directors for the Women’s Dermatologic Society and is an associate clinical professor at Yale.
    • Kerry Yates is a certified trichologist and partner of Colour Collective, a beauty agency that offers various services to brands, including marketing support, testing and training programs. She has over 20 years of experience in beauty and has previously worked with Unilever, Revlon and Matrix.

    ,

    How We Chose the Best Scalp Serums

    We asked editors to share their favorite scalp serums, while including the benefits (and downsides) of each product they recommended. We also chatted with dermatologists, hairstylists and trichologists, who provided their top picks. From there, we looked closely at key ingredients, before categorizing each serum based on scalp concerns and hair types. Here are the 20 best scalp serums for all hair types and needs.

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    ,scalp serums dphue apple cider vinegar daily scalp serumUlta

    Best Overall

    1. dpHUE Apple Cider Vinegar Daily Scalp Serum

    What We Like

    • safe for color-treated hair
    • lightweight formula

    What We Don't Like

    • may feel greasy on some hair types
    • pricey

    dpHUE

    With over 500 5-star reviews, this lightweight serum promises to soothe and nourish the scalp. The key ingredient—apple cider vinegar—boosts hydration and protects against inflammation, while also promoting healthy hair growth. Plus, the formula helps control sebum production and balance the scalp’s pH.

    “I got turned on to dpHUE ACV Daily Scalp Serum when I was getting my hair done. The combination of getting highlights and applying chemicals on my head—plus, the overall winter dryness was irritating my scalp. I use this a few times a week on my sensitive scalp to help rebalance things and get rid of itchiness and flakiness,” says Dana Dickey, senior editor at PureWow. “I also massage in a few drops before bed, which helps relax me and stimulates my hair’s pH and growth cycle. I’m just so happy it doesn’t smell like vinegar, but still contains those cleansing properties.”

    Fast Facts

    • Key Ingredients: apple cider vinegar, glycerin
    • Best for: irritated, dry scalps

    $49 at ulta$49 at revolve,scalp serums straandStraand

    Best for Dandruff

    2. Straand The Crown Fix Scalp Serum

    What We Like

    • safe for color- and chemically-treated hair
    • non-greasy formula
    • soothes scalp

    What We Don't Like

    • not great for very fine hair

    Straand

    Dealing with flakes and irritation? This scalp serum is for you. Its nourishing formula features lactic acid, which helps relieve and hydrate an itchy scalp. Plus, the dropper lets you target areas to keep your scalp fresh and calm for the rest of the day. “During postpartum, my scalp got really itchy—which is apparently a thing—and a combination of Head & Shoulders shampoo and this serum post-shower made a world of a difference in relieving the itch. My scalp is no longer dry and I only needed to use it once every few days to see results,” says Candace Davison, VP of editorial at PureWow.

    Fast Facts

    • Key Ingredients: lactic acid
    • Best for: irritated scalps, chemically-treated hair, dryness

    $24 At Straand$24 at amazon,Sephora

    Best Vegan Formula

    3. Vegamour GRO Scalp Detoxifying Serum

    What We Like

    • has a vegan formula
    • exclusive discount for members
    • cruelty-free

    What We Don't Like

    • small bottle
    • pricey

    Vegamour

    This hair serum takes a holistic approach to hair thinning and shedding. Its vegan formula (consisting of phyto-actives, silk proteins and minerals) is designed to soothe the scalp, remove buildup and increase your hair density (by up to 58 percent, per the brand). The Vegamour pick is also loved by many of our editors. As Commerce Editor Olivia Dubyak shares, “My scalp gets oily very quickly. After a few days of build up, the Vegamour GRO Scalp Detoxifying Serum is great for really cleaning my scalp. I also usually have a very dry scalp right out of the shower with freshly washed hair. But when I use this once a week, I’ve noticed it’s less itchy and dry—it just feels clean.”

    Fast Facts

    • Key Ingredients: zinc, evening primrose, red clover, vegan silk protein
    • Best for: thinning, fine hair

    $42 At Vegamour$42 at sephora,scalp serum philip b scalp boosterBloomingdales

    Best Pre-Wash Treatment

    4. Philip B Scalp Booster

    What We Like

    • sulfate-free
    • pleasant scent
    • soothes scalp

    What We Don't Like

    • pricey

    Philip B

    Philip B recommends this treatment before shampooing to prep your scalp for a thorough cleanse. The self-heating mixture stimulates blood flow and reduces thinning. The key ingredient—rednesyl—is proven to thicken locks in the long run. Just let it sit on your scalp for five to 20 minutes (depending on your sensitivity) before rinsing and continuing with your haircare routine as usual. 

    Fast Facts

    • Key Ingredients: rednesyl, vitamin E, lavender oil
    • Best for: thinning

    $85 at dermstore$90 at bloomingdale’s,scalp serums goldie locksGoldie Locks

    Newcomer

    5. Goldie Locks Scalp Serum

    What We Like

    • targets hair loss
    • encourage healthy hair growth
    • strengthens strands

    What We Don't Like

    • only available on their site

    Goldie Locks

    We’ll save you the whole spiel, because the ingredients speak for themselves. This scalp serum has capixyl (a peptide and red clover extract blend) known to target hair loss and encourage hair growth. The formula also includes bakuchiol, gingseng root, niacinamide and probiotics to improve overall scalp and hair health. For Associate SEO Editor Marissa Wu, she has slowly started seeing a difference in her hair after implementing the product in her routine for a few months. “I have very fine hair, so if something is oily, it shows [up on my scalp]. But, with this [serum] it doesn’t at all! I use it in tandem with other hair-stimulating products and I have noticed a lot of baby hairs spring up, so I guess it’s working,” she says.

    Fast Facts

    • Key Ingredients: capixyl, bakuchiol, ginseng root extract, niacinamide, ginseng root extract, probiotics
    • Best for: shedding, fine hair

    $90 At Goldie Locks,scalp serums virtue soothing hyaluronic acid topical scalp treatmentSephora

    Stylist Pick

    6. Virtue Refresh Scalp Supplement

    What We Like

    • sulfate-free
    • great for oily scalps
    • fast-absorbing

    What We Don't Like

    • may feel greasy for some hair types

    Virtue

    This Virtue serum gets a stamp of approval from our experts. Formulated with peptides, ceramides and keratin, along with plant and water-based ingredients like watercress and Indian cress extract, it’s praised for improving scalp and hair health overtime. “I recommend this lightweight serum because it’s great for nightly use and is filled with peptides and hyaluronic acid to lock in moisture at the scalp without clogging the follicles,” explains Godbee.

    Fast Facts

    • Key Ingredients: biomimetic peptide, ceramides, watercress extract, keratin
    • Best for: oily scalps, flakiness

    $58 at sephora$58 at dermstore,scalp serums areyCredo Beauty

    Best for Gray Hair

    7. Arey To The Root Serum

    What We Like

    • hypollergenic
    • oil-free formula
    • dermatologist-tested

    What We Don't Like

    • some reviewers found it felt sticky on their hair

    Arey

    Packed with antioxidants, extracts and peptides, this Arey pick promises to target aging hair and work with early stages of gray hair. According to Small, it’s a product he relies on for his hair and his beard: “I’m about 15 percent gray and I don’t want to use hair dye to maintain my natural hair color. I apply this serum to both my scalp and my beard area and since using I have noticed less gray hair growth and a more vibrant color.”

    He continues, “I have been using this serum for a little over two years and I have fewer grays now, while constantly getting comments about the fullness of my hair. For a person soon to turn 40 I will take all the hair compliments I can get!”

    Fast Facts

    • Key Ingredients: antioxidants, peptides
    • Best for: grey hair, fine hair

    $55 At Credo Beauty$55 at arey,scalp serums: A hot pink bottle of matrix total results instacure tension reliever scalp serumUlta

    Editor’s Pick

    8. Matrix Total Results Instacure Scalp Serum

    What We Like

    • offers a cooling sensation
    • great nozzle applicator
    • hydrating ingredients

    What We Don't Like

    • not great for thin hair

    Matrix

    If I’m rocking a protective style or wearing a super tight hairstyle, I use this scalp serum to relieve any tension and refresh my scalp whenever I need it. The soothing formula features biotin, avocado oil and liquid proteins, so it moisturizes and calms any irritation. The nozzle applicator also makes it easy to apply the product directly to my scalp and don’t get me started on the cooling sensation it leaves behind.

    Fast Facts

    • Key Ingredients: biotin, avocado oil, proteins
    • Best for: dryness, flakiness

    $25 At Ulta$25 at amazon,scalp serums doveAmazon

    Best Budget

    9. Dove Scalp Hair Therapy Fullness Restore Scalp Serum

    What We Like

    • hydrating ingredients
    • dermatologist-tested
    • soothes scalp

    What We Don't Like

    • strong scent

    Dove

    Developed by dermatologists, this Dove serum vows to restore the scalp and revive strands. As Dr. Gohara explains, “The clinically-proven ingredients strengthen the scalp and boost hair density [after] about three months with regular use. It has active ingredients such as niacinamide (B3), peptides and zinc to provide nourishment. Plus, glycerin to support a healthy scalp and protect strands from future breakage.”

    And if you’re looking for a wallet-friendly option, this one falls just under $15. “Another reason I love this serum is that you can use it in the morning before styling, or at night before going to bed. It gives the flexibility to your haircare routine to figure out what works best for you,” adds Dr. Gohara.  

    Fast Facts

    • Key Ingredients: vitamin B3, peptides, zinc, glycerin
    • Best for: dryness, flakiness

    $11 at amazon$11 at walmart,scalp serums avedaAveda

    Best Overnight Serum

    10. Aveda Overnight Scalp Serum

    What We Like

    • pleasant scent
    • has clean ingredients
    • great for all hair types

    What We Don't Like

    • not great for oily scalps

    Aveda

    Yates recommends this Aveda overnight serum that contains probiotics, amino acids (like ectoin) and hyaluronic acid to improve scalp health overtime. “It maintains [a] healthy microbiome, soothes scalp irritation and helps maintain proper moisture balance,” she says. “It’s suitable for all hair types and I love that this formula has been reviewed by a dermatologist.”

    Fast Facts

    • Key Ingredients: lactobacillus ferment, ectoin, hyaluronic acid
    • Best for: dryness, irritation, redness

    $56 at aveda$56 at nordstrom,scalp serums augustinus baderAugustinus Bader

    Best Clean Formula

    11. Augustinus Bader The Scalp Treatment

    What We Like

    • fragrance-free
    • has clean ingredients
    • great for hair types

    What We Don't Like

    • not great for sensitive scalps

    Augustinus Bader

    This treatment plays the long game in improving and supporting your scalp health. Powered by Augustinus Bader’s TFC8 technology (which contains a blend of amino acids, vitamins and peptides), the treatment has been shown to stimulate the scalp, reduce hair loss and encourage healthy hair growth. On that note, the serum promises to thicken strands, while simultaneously conditioning and smoothing your hair. “It supports follicle health and helps maintain moisture balance on the scalp. Plus, it really takes care of the scalp,” says Yates.

    Fast Facts

    • Key Ingredients: amino acids, vitamins, peptides
    • Best for: thinning

    $85 at augustinus bader$86 at sephora,scalp serums fable and mane sahascalp alma soothing serumSephora

    Most Lightweight

    12. Fable & Mane SahaScalp Amla Soothing Serum

    What We Like

    • has clean ingredients
    • great for sensitive scalps
    • silicone-free

    What We Don't Like

    • strong scent

    Fable & Mane

    The last thing you need is for a serum to feel heavy on your scalp. This one promises to soothe itching, while hydrating without making things greasy. It’s rich in amia (an Indian super berry), bakuchi and aloe to rejuvenate sensitive scalps. One reviewer shares, “I’ve used this twice and both times I could tell a noticeable difference in my scalp. It was very clean and [I] felt like my head could breathe. Incorporating a scalp serum to your hair routine is key!! [Though] I did feel like I needed more than one syringe, as directed, to cover the area evenly.”

    Fast Facts

    • Key Ingredients: amla (Indian gooseberry), bakuchi, aloe
    • Best for: dry and sensitive scalps, flakiness

    $38 at sephora$38 at amazon,scalp serums bread beauty supply scalp serumSephora

    Best for Irritated Scalps

    13. Bread Beauty Supply Scalp Serum

    What We Like

    • contains clean ingredients
    • BIPOC-owned
    • great for curly hair

    What We Don't Like

    • small bottle

    Bread Beauty

    This gentle serum refreshes and soothes any troubled areas with mandelic acid, chinaberry extract and eucalyptol. The anti-itch treatment also acts as an exfoliator to keep your scalp clean and flake-free before your next wash day. “I have an easily irritated, super sensitive scalp [and have to be careful] when it comes to products that state they’re supposed to ‘cool/refresh’ the scalp. This [serum] does not cause any flare ups or irritation for me at all! Love that it’s a very gentle cooling sensation—not like someone dumped a whole bottle of peppermint oil on your head,” shares one Sephora shopper.

    Fast Facts

    • Key Ingredients: mandelic acid, chinaberry extract, eucalyptol
    • Best for: thinning, dandruff, dry scalps

    $28 at sephora$28 at ulta,scalp serums morroccanoil dry scalp treatmentSephora

    Best for Dry Scalps

    14. Moroccanoil Dry Scalp Treatment

    What We Like

    • pleasant scent
    • great for all hair types
    • a little goes a long way

    What We Don't Like

    • pricey

    Moroccanoil

    This serum features a blend of salicylic acid and geranium oil to reduce product build up, clear up flakes and soothe the scalp. The pre-treatment also has argan oil and vitamin E that adds shine and moisture to your strands. A helpful tip: Add three drops to your dry scalp (and dull strands), let sit for a few minutes and rinse before continuing with your wash routine. 

    One shopper shares, “I have had the worst scalp since I was a child… I’m in my 40s now. I have tried a lot of things like [changing my] diet, dermatologist treatments, etc. I added this to my already ridiculous routine. (I also have a mixed afro that is crazy dry and fine but thick, so it’s already a lot of work.) I’m finding this treatment is a really big help. I wash my hair once a week. My scalp is now less flaky, and itchy, and the build-up is way less.”

    Fast Facts

    • Key Ingredients: argan oil, salicylic acid, geranium oil
    • Best for: dry scalps, flakiness

    $40 at sephora$38 at amazon,scalp serums briogeo scalp revival charcoal and tea tree scalp treatmentSephora

    Best for Oily Scalps

    15. Briogeo Scalp Revival Charcoal Tea Tree Scalp Treatment 

    What We Like

    • has clean ingredients
    • soothes scalp
    • Black-owned

    What We Don't Like

    • can feel drying for some hair types

    Briogeo

    This serum is ready to balance your oily scalp once and for all. Loaded with charcoal, tea tree oil and witch hazel, it helps unclog pores, reduce irritation and control oil production. Apply a few drops and let the serum get to work on clearing away any build up. Oh, and the peppermint provides a nice cooling sensation for a moment of Zen in your shower. 

    “It gets rid of any dandruff I have and does not make my hair look greasy or different in any way! I just use it after washing and while my hair is still damp. I have been using a lot of different scalp scrubs lately cause my dandruff took a turn for the worse, but this stuff still works better,” says one Sephora customer.

    Fast Facts

    • Key Ingredients: binchotan charcoal, peppermint oil, tea tree oil, witch hazel
    • Best for: oily or dry scalps, flakiness

    $32 at sephora$32 at ulta,scalp serums the ordinary multi peptide serumSephora

    Best for Thinning Hair

    16. The Ordinary Multi-Peptide Serum

    What We Like

    • silicone-free
    • has a vegan formula

    What We Don't Like

    • might feel greasy for some hair types

    The Ordinary

    This multi-peptide serum promises to improve hair density, especially for people with thinning hair. It’s formulated with redensyl, procapil and baicapil to encourage growth, nourish strands and improve the overall appearance of your locks. It’s recommended to apply the product daily on a dry scalp to see the best results. 

    For one customer, they noticed a difference after consistently using the serum. “If you stick with this it will do wonders! After a couple weeks, I didn’t notice much. But after a month of using this every day…oh my gosh! Amazing! I’ve had a horrible hair line for years from always wearing my hair in a tight high ponytail. I had a ‘dancer hairline’ always pulled back gelled down and tight. I now see growth in areas I was insecure about [and it] even helped my eyebrows!”

    Fast Facts

    • Key Ingredients: redensyl, procapil, biacapil
    • Best for: thinning

    $23 at sephora$23 at the ordinary,scalp serums act and acre cold processed stem cell serumSephora

    Best for Hair Growth

    17. Act Acre Cold Processed Stem Cell Serum

    What We Like

    • promotes thicker hair
    • great for oily scalps
    • lightweight formula

    What We Don't Like

    • pricey

    Act Acre

    A perk of using scalp serums are new hair growth. This one does exactly that and it helps improve fullness and reduces shedding to boot. The key ingredient—apple stem cell—hydrates the scalp, protects against thinning and promotes more voluminous locks. The serum also has aloe vera bamboo extract and pea sprout extract to soothe and smooth strands. “I bought this serum to help my hair grow thicker. It isn’t oily at all and blends in nicely into the scalp. I have been using it consistently daily and definitely feel like my hair is growing with resilience,” says one Sephora reviewer.

    Fast Facts

    • Key Ingredients: H2-grow complex, bamboo and pea sprout blend, hyaluronic acid
    • Best for: thinning, dry scalps, flakiness

    $86 at sephora$86 at dermstore,scalp serums pattern beauty scalp serumSephora

    Best for Natural Hair

    18. Pattern Beauty Scalp Serum

    What We Like

    • hydrating ingredients
    • great for protective styles
    • Black-owned

    What We Don't Like

    • might feel greasy for some hair types

    Pattern

    Whether you’re sporting your natural curls or rocking a protective style, this scalp serum is dedicated to boosting natural hair. It’s loaded with aloe juice, glycerin and castor oil to restore and refresh dry scalps. Plus, it’s rich in peppermint and lavender oil, which offers a calming sensation to relieve any tension and inflammation. 

    “It does a great job of cooling [down] irritated spots and does not drip down all over my face. I apply it at night before wrapping up my hair. The problem is if you apply too much product it does cause buildup that can also cause dirt and more irritation,” says one Ulta shopper.

    Fast Facts

    • Key Ingredients: aloe juice, glycerin, castor oil, peppermint oil, rosemary oil, lavender oil
    • Best for: dry scalps, flakiness

    $28 at sephora$28 at ulta,Best scalp serums: A white bottle of Ouai scalp serumSephora

    Best Multitasker

    19. Ouai Scalp Serum

    What We Like

    • pleasant scent
    • encourages healthy hair growth
    • hydrating ingredients

    What We Don't Like

    • pricey

    Ouai

    Whether you’re dealing with dryness, flakes or shedding, this scalp serum can help. With a blend of adaptogens and hyaluronic acid, it offers a boost of hydration. There’s also red clover flower extract that soothes and protects your strands against styling. The finishing touch? Peptides to encourage fuller, thicker hair. 

    For one Sephora shopper, this scalp serum has rescued her dry, flat locks: “I’ve only been using this product for a few days, but I’m already in love! I was worried it would be oily and leave my hair greasy, but it’s so lightweight that you can apply quite a bit and you can’t even tell! It also gives your hair a nice lift, making it look more voluminous. I also have dry, flaky scalp and I think this helps soothe and hydrate it. I’m excited to see the hair growth results! I know this is a pricier item, but I think it’s worth the splurge.”

    Fast Facts

    • Key Ingredients: adaptogens, hyaluronic acid, red clover flower extract, peptides
    • Best for: dryness, thinning, flakiness

    $52 At Sephora$52 at ouai,scalp serums sunday ii sunday soothe me daily scalp serumSephora

    Best Instant Relief

    20. Sunday II Sunday Soothe Me Daily Scalp Serum

    What We Like

    • has a cooling effect
    • great for natural hair
    • Black-owned

    What We Don't Like

    • might feel drying for some hair types

    Sunday II Sunday

    Whether you’re on-the-go or need an instant fix, this scalp serum has your back. It promises itch and tension relief in about 15 minutes. Made with alternsis botantics and peppermint oil, the serum minimizes any inflammation and irritation upon application. Plus, the nozzle tip makes it easy to apply directly on the scalp, especially if you’re rocking a tight hairstyle (i.e, ponytails, high buns or braids). “I have a sensitive scalp that is prone to flares of itching and flaking. I use this product when I have braids or any other protective style and it is the only thing that constantly soothes my scalp,” says one Sephora reviewer.

    Fast Facts

    • Key Ingredients: bio-marine active, himalayan mushroom complex, peppermint extract
    • Best for: dryness, flakiness

    $28 at sephora$28 at ulta,

    What to Consider When Buying a Scalp Serum

    Your scalp type plays a large role in finding the right serum that addresses your hair needs. Here’s what our experts have to say:

    • If you have an oily scalp, consider formulas that clarify and control oil production. Reslan says ingredients like glycolic acid, apple cider vinegar and charcoal are a great start. 
    • If you have a dry scalp, hydrating formulas are the way to go. Godbee suggests water-based, lightweight oils that won’t be too heavy on the scalp (which can create product build up). Instead, look for ingredients like hyaluronic acid, tea tree oil and argan oil to hydrate and maintain your scalp’s moisture. 
    • If you have thinning areas, you’ll want to find serums that encourage healthy hair growth. Look into zinc, biotin and vitamin-based products (like vitamins A and E) to improve fullness, reduce shedding and repair locks. Philip B. also suggests growth-activating ingredients like Redensyl: “It’s rich in vitamins and essential oils. It also provides nutrients to the scalp and hair follicles and increases the blood flow in the scalp—making hair stronger and thicker.”

    ,

    Frequently Asked Questions

    What is a Scalp Serum?

    “Scalp serums are concentrated topical formulas that help soothe, nourish and rebalance the scalp,” explains Godbee. “As a hairstylist, I stress to all of my clients the importance of a healthy scalp. It’s the foundation to having healthy, strong hair and encouraging hair growth,” she adds.

    What Are the Benefits of Using a Scalp Serum?

    Have irritation? Flakes? Dryness? Thinning? There’s probably a serum out there for you. The benefits include (and are not limited to) calming, nourishing and cleansing your scalp. Another major pro of using a scalp serum: it protects and prevents future issues from happening—if you’re consistent, of course. “They are an ideal ‘solution solver’ that [can be] added to the routine [to combat things like] product build up, environmental factors or other common stressors,” adds Philip B.

    What Ingredients Should You Avoid in a Scalp Serum?

    Find scalp serums that are paraben-, sulfate-, formaldehyde- and silicone-free. These ingredients can increase flakiness, sebum production and shedding. Reslan also points out that some natural ingredients can do more harm than good. “Although there is a conscious effort to avoid commonly known toxic ingredients in hair care, it’s equally important to be aware of natural ingredients that can irritate your scalp or worse, cause thinning,” says Reslan. “Many plant-based hair brands [use] high concentrations of botanical oils [in their products] that can be irritating. If combined with alcohol, the penetration is enhanced on the scalp, which may increase irritation in sensitive individuals. If you’re already thinning, it’s best to avoid these ingredients [altogether].”

    What Are the Steps to Using a Scalp Serum?

    The experts suggest using a scalp serum daily and following these three steps to get the most out of the product.
    1. Start by combing (or brushing) your hair. Smalls suggest doing this first to get all the tangles out and making it easier to apply the serum. “I recommend using a wide tooth comb to make little ‘lanes.’ These lanes will be where you apply the scalp serum to allow even application directly to the scalp,” he says.
    2. Read the instructions on the dosage. Every scalp serum is different, so read through the instructions on how much to use on your scalp.
    3. Use your fingertips to massage the scalp. Once applied, gently massage the product on the scalp in circular motions. “When using your finger tips to distribute product, try not to run your hands through you hair. Try keeping the product only on the scalp.
    4. Apply more if needed. You can apply a bit more on any areas of concerns.

    How Often Should You Use a Scalp Serum?

    The frequency will depend on how often you normally wash your hair. That said, all of the experts recommend using a scalp serum on freshly shampooed hair for best results. As Yates explains, “Regardless of application, do NOT apply the serum and then wash your hair. The purpose of the serum is to leave it on for the most effective results.”

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